Monday, August 10, 2020
After using it only once, Microsoft is moving on from its "Xbox 20/20" phrasing.
What you need to know
- Microsoft is moving away from its "Xbox 20/20" phrasing .
- The company believes the phrasing implies that news will only appear as part of monthly showcases.
- Microsoft will share information at showcases as well as through several other outlets and mediums.
Microsoft will no longer use the phrasing "Xbox 20/20" as part of its announcements and programming (via Eurogamer). The phrasing was announced back in May but only used once. Initially set to be used as part of a monthly marketing "moment," the phrasing has been officially phased out. ResetEra first noticed the change in Microsoft's old May blog post.
Microsoft's full update on the change points out that the phrasing implies that Microsoft would only release information as part of monthly showcases. Here's the complete update from Microsoft:
Xbox has a massive year ahead of us, as outlined below. After reassessing our programming for the rest of the year, we've decided to stop using the 'Xbox 20/20' phrasing as it implied that we would be releasing information in one way only, through a dedicated monthly show. We've got so much more to share with news about Xbox Series X, new games like Halo: Infinite, and cloud gaming via Xbox Game Pass. We're going to share that news in a variety of ways. It may sometimes be a dedicated show, YouTube videos, partnering with others, or sharing the latest via Xbox Wire. We want to stay flexible with how we connect with you.
Microsoft already stopped using the phrasing but has now officially commented on the change. Instead of using the phrase which implies news only at monthly showcases, Microsoft will instead roll out news in a "variety of ways." Some of these pieces of news will be during a dedicated show, but they will also appear in YouTube videos, through partnerships, and through Xbox Wire.
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